On December 1, 2020, the results of the National Business Communications Award were announced. Oksana Selendeeva, founder of the CODDY programming school for children, was recognized as the best marketer in the "IT and Innovation" sector.
The National Business Communications Award is the main award for effective marketing practices and one of the most important business events in the country. The award was established in 2015 as an annual project of the Association of Communication Agencies. The key goal of the project is to identify the best marketers and note the effective activities of agencies, brands, and media, forming a unified rating of the best marketing practices.
Industry leaders are annually selected by a professional expert council, which includes more than 100 leading specialists in the field of business communications: owners of the largest international and national companies, top managers of leading brands, major media market players, media representatives, and audit and research companies.
In 2020, more than 400 applications were submitted to the competition, among which 30 gold awards and 8 grand prix were distributed. The award participants included major telecommunications companies, retailers, banks, automotive brands, consumer goods companies, and international organizations.